B2B Marketing Operations Consulting

UNDERSTAND

Learn before recommending.

Every engagement begins by understanding your goals, systems, and constraints before recommending a path forward.

PLAN

Design the right engagement.

Together we'll shape a proposal that outlines priorities, deliverables, timelines, and estimated effort before any work begins.

IMPLEMENT

Build with transparency

Once we're aligned, implementation begins with regular communication, documented decisions, and shared visibility into progress.

EMPOWER

Set your team up for success

Engagements conclude with documentation and knowledge sharing, so your team can own and grow systems confidently.

We need extra support to bring structure and consistency to our Marketo instance.

Campaign execution is slowing us down and reporting is unreliable. We need a better way of working.

We need interim support while we backfill a marketing operations role.

We need to integrate our engagement platforms with Marketo, but don’t have the capacity to do it well.

Marketing data flowing through Marketo has become unreliable, and we need help identifying why and fixing it.

We need to incorporate privacy and consent requirements into Marketo without breaking our workflows or reporting.

Our team is new to Marketo and needs to get up to speed quickly and confidently.

ABOUT BLOOMING MARTECH

Who you’ll be working with

Hey! I'm Raven McFarlane, founder of Blooming MarTech. I help B2B Marketing Operations teams build smarter and more reliable systems.

I've spent more than ten years helping B2B Marketing Operations teams design, migrate, optimize, and scale the systems that power modern marketing organizations.

I started Blooming MarTech because I believe Marketing Operations teams deserve systems they understand, trust, and can confidently build upon. Whether supporting Marketo, HubSpot, or Salesforce Marketing Cloud Account Engagement (Pardot), my goal is always the same: create scalable solutions that help teams navigate change and grow with confidence.

CONNECT WITH ME LEARN MORE

PRACTICAL

Solutions should address real operational challenges, not introduce unnecessary technology, complexity, or work.

DEPENDABLE

Teams should be able to rely on their systems, processes, and data to work as expected, day after day.

THOUGHTFUL

Good solutions account for the people who use and maintain them, not just the technical requirements they need to meet.

IMPACTFUL

Success isn't simply completing a project. It's leaving behind meaningful improvements that make Marketing Operations work better.

Nope! While Adobe Marketo Engage is my primary area of expertise, I also support teams using Salesforce Marketing Cloud Account Engagement (Pardot), HubSpot, and other technologies commonly found in modern B2B marketing stacks. My ultimate goal is helping teams ensure their systems support marketing strategies.

I support everything from technical audits and platform migrations to ongoing Marketing Operations support, process design, governance, documentation, and team enablement. Each engagement is tailored to your goals rather than a fixed package.

Every engagement concludes with hand-off documentation that explains how your workflows work, recommendations, and recorded knowledge transfer sessions so your team can confidently manage and grow your systems long after the project is complete.

The first step is simply getting to know each other. I'll learn about your team, your systems, and what you're trying to accomplish before making any recommendations. If we're a good fit, I'll put together a proposal that's tailored to your goals, and from there we'll work together through regular check-ins, transparent communication, and practical solutions that leave your team stronger than when we started.

Helping B2B Marketing Operations teams grow through smarter systems.

Reliable support guided by a simple principle

Marketing Automation Platforms that have been patched over time often need tailored solutions, not general best practices. I embed with teams to help troubleshoot, repair and optimize workflows that keep systems stable.

Inconsistent production processes and undocumented knowledge slow marketing down. I help teams document flows, build templates, and establish standards so marketing can scale without strain.

New tools and shifting strategies can disrupt processes that once worked well. I help teams implement platforms, integrations, and operational changes in ways that are thoughtful and easier for teams to maintain over time.

What to Expect

Every engagement begins with understanding your goals and concludes with empowering your team to move forward with confidence.

UNDERSTAND

PLAN

IMPLEMENT

EMPOWER

Common challenges I’ve experienced and now help teams solve.

We need extra support to bring structure and consistency to our Marketo instance.

Campaign execution is slowing us down and reporting is unreliable. We need a better way of working.

We need interim support while we backfill a marketing operations role.

We need to integrate our engagement platforms with Marketo, but don’t have the capacity to do it well.

Marketing data flowing through Marketo has become unreliable, and we need help identifying why and fixing it.

We need to incorporate privacy and consent requirements into Marketo without breaking our workflows or reporting.

Our team is new to Marketo and needs to get up to speed quickly and confidently.

Who you’ll be working with

The principles behind every engagement

PRACTICAL

DEPENDABLE

THOUGHTFUL

IMPACTFUL

Need clarification?

Do you only work with Marketo?

What types of projects do you take on?

What happens after a project ends?

How can we work together?

Let's Build Together