About Blooming MarTech

My name is Raven McFarlane, and I'm the gal behind Blooming MarTech!

Throughout my career, I’ve developed a deep appreciation for how strategic marketing operations processes and cross-functional alignment support healthy revenue engines. I enjoy solving complex problems, creating clear documentation, and improving systems behind modern marketing teams.

My specialty is designing and improving the systems, processes, and workflows that Marketing Operations teams rely on every day. Teams often come to me when things feel unclear or fragile, and they need an experienced and strategic partner to help restore confidence in how things work.

I started Blooming MarTech to help B2B marketing operations teams build systems they understand, trust, and can confidently grow.

My work is guided by a simple principle: leave things better than I found them.

Headshot - Raven Resized
10+ Years in Global Marketing Operations
  • Experience with HubSpot, Adobe Marketo Engage, and Salesforce Marketing Cloud Account Engagement
  • Bilingual Support in English and Dutch

Certified Adobe Marketo Engage Architect
  • 2x Adobe Marketo Engage Champion
  • Adobe Marketo Engage Architect and Conference Speaker
  • 4x Adobe Marketo Engage Certified Expert
Community Builder
  • Adobe Marketo Engage Office Hours User Group and Deep Dive User Group Content Organizer
  • Former Adobe Marketo Engage User Group Leader

Let's Work Together

Whether you're planning a migration, untangling existing processes, or simply looking for another perspective, I'd love to learn more about your goals.

Prefer a conversation?

Or tell me a little about what you're working on using the form below, and we'll explore whether Blooming MarTech is the right fit.